The first element to add to your SEO marketing strategy checklist focuses on keywords. With an idea of BHS Links the keywords and content types gaining higher rankings online, you can implement SEO techniques to start improving your website. One term might give mostly service pages, while another might provide primarily instructional blog posts. These results tell you what types of content to create or refine for SEO.
This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized). I also recommend linking out to related content, which one SEO experiment found to directly impact Google rankings. The key is to add internal links where they make sense to your high-priority pages. So in addition to using that term a handful of times on my page (more on that next), I also added a few related keywords to the page. At this point your list of keywords should be A LOT shorter than when you first started. So as you go through your list of keywords, keep an eye out for terms that have a high CPC value.
SEO Strategy: 2025 Guide
- The tool’s recommendations are based on Google guidelines and SEO best practices.
- To ensure a steady stream of organic traffic—affordably—you’ll want to develop a comprehensive SEO strategy grounded in competitor research and an understanding of user intent.
- When the search engines notice how much time readers are spending on your content, that’s a signal of engagement and quality.
- Additionally, utilize platforms like HARO (Help a Reporter Out) to offer your expert insights to journalists.
Analyzing your website’s current search engine performance improves SEO effectiveness by establishing a clear starting point against which all future progress can be measured. Additionally, evaluating your website’s current SEO performance creates accountability and enables accurate measurement of SEO progress over time. To increase your traffic from organic search, you need to improve your keyword rankings. And gaining quality backlinks is one of the best ways to improve your SEO performance. Link building improves your site’s authority, but earning quality backlinks requires strategic content creation.
What is SEO strategy
A remarkable 61% of B2B marketers believe that SEO is the key to online success. No wonder why modern businesses allocate around 41% of their marketing budget to driving SEO campaigns. Doubling down on your SEO strategy can really amplify not just your organic traffic but your business as a whole. Technical SEO is another top SEO strategy you can use to increase your site’s visibility on Google and capture more traffic from the search engines. Just perform a search for your target keywords on Google and then analyze the top 10 URLs on the search engine results pages (SERPs).
Researching top-ranking pages helps you understand what type of content works, but avoid copying them. Filter out branded terms or apply other filters, and then export or add the keywords to a keyword list. The tool generates keyword ideas with insights on search volume, keyword difficulty, and search intent. Targeting the right keywords is key to driving more organic search traffic.
So, you’ll likely need something similar to achieve a high position on the SERP. You may get a lot of results, so prioritize which pillar pages and subpages to create based on your goals and KPIs. It’s only important to address them if you’ve knowingly acquired links through questionable tactics and received a manual action penalty via Google Search Console. Auditing your content helps you find poor-performing pages that can be improved to achieve better results. Implement these suggestions to improve your site’s chances of ranking well. When the audit is complete, you’ll see some high-level results.
