If you run a WordPress website, there’s an official AMP plugin to help you with implementation. Last but not least, make sure the physical location of the server is as close to your target audience as possible (e.g. if you target the US market, don’t have a server located in Germany). These links include contextual…
When someone searches for a website, Google will display sites that offer the best value to its users, according to their standards. Websites are ranked primarily based upon the competition between your web pages and other web pages for a particular keyword. The web pages which follow the best practices outrank every other web page…
For more details about GBP optimization, check out this Google Business Optimization Checklist. Local SEO is especially important if your business has a physical location or you’re a service-based business targeting customers in specific areas. See Bruce’s author page for links to connect on social media. This approach keeps your strategy sharp and ensures you’re…
If you’re seeing unexplained traffic drops, it might be useful to check for manual actions. If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site. If you find any problematic links, work to remove them by…
There more people who might’ve heard about them than who’ve heard of a camera, let’s say. They know how to address all customer segments, satisfy all fans, and deliver tasty and cheap food, or useful tools. Yet reviews ask for quick answers from you, however positive or negative they’d be. In contrast, off-page SEO tactics…
Just like many things in life, quantity shouldn’t replace quality. Businesses can also get a better Google ranking for local searches by creating a Google My Business profile. In short, a Google My Business profile helps you to control how your business appears across Google products such as Search and Maps. To improve your click-through…
This doesn’t matter because it’s not like new parks are built daily. If you’re unsure whether Google values freshness, check the dates on top-ranking pages. Even if your content aligns with search intent, you may not be giving searchers everything they want. Google Actively Supports Independent Sites Additionally, regularly updating your content and analyzing performance with…
Lastly, utilize header tags (H1, H2) to structure your content effectively. By implementing these strategies, you can improve your local ranking on Google and increase the visibility of your business in local search results. Focus on creating valuable content that aligns with user intent to improve your Google page ranking and drive more traffic to…
In fact, our linear model predicts a very small relationship between title tag matching and rankings (only a 1% difference between the #1 and #10 result). In fact, when looking at the top 30 results, increasing Content Grade by 1 approximates to increasing rankings by one position. The vast majority of title tags in Google…
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